6 Turn Offs for Buyers….What Every Seller Should Know

Sometimes, even the most well-intentioned and motivated sellers forget that the point of marketing and staging their home is to impress as many potential buyers as possible. One wrong move or word can lower the sale price, or even worse, prevent a sale at all. Make sure you are serious contenders by steering clear of these simple buyer turnoffs.

1. The Hovering Homeowner

Prospective buyers may not feel comfortable talking openly with their co-buyers or agents with the homeowner there, and may not open doors and drawers in front of the seller—potentially missing some of the home’s best features. Put yourself in the buyer's shoes and think about how you prefer to view your potential new home.  Keep in mind that any questions you answer to the buyer or to the buyer's agent is potential money lost in the sale. Let your agent handle the questions.  This is our job and part of protecting you in the sale of your home.

2. Weird Wacky Wallpaper Woes

Ask any agent what homebuyer's hate the most in homes and they will tell you that nothing—nothing!—is a more hated design choice than weird, wacky wallpaper. Especially when the wallpaper is dated or themed.  Wallpaper is a very personal choice and requires quite a bit of muscle to remove.  Listen to the advice of your agent in staging your home for potential buyers….make it a blank and neutral canvas.  

3. Out-of-Season Listing Photos

If it is June and your photos have Halloween decorations in them it's a sign to buyers that this home has been on the marked for too long.  Leading the buyer to ask…"Why hasn't it sold?  What's wrong with it?".  Home photos should always look fresh and clean and up to date.  Professional photography is your best option.  Do not have photos taken in October with Fall themed or Halloween decor.

4. Crummy Curb Appeal

A few simple fixes can take the curb appeal from lackluster to irresistible. Weed and mulch the flowerbeds, trim the hedges, clear the walkways, and repaint any flaking siding.  Have the exterior power washed to clear away debris, dust and cobwebs.  Clean the windows for a sparkling touch.  Consider adding some “homey” touches like a wreath on the door or a bench on the porch. There’s no need to spend a ton on landscaping; just making the outside look presentable and welcoming can make all the difference.

5. An Insane Asking Price

Most buyers are short on time and they don't want to waste time looking at homes that are over priced.  The only opinion when it comes to price is the market’s opinion. A home should be priced so buyers feel like they’ll get a good value, not so they’ll sit on the sidelines waiting for a price reduction. You never want a buyer to think, “Great place, but way overpriced. They must not be serious about selling, so let’s move on.”

6. Perceived Massive Maintenance

Fall is the perfect time to show off the cozy, homey feel of the property. But it’s also the time when the realities of homeownership are the most apparent. This is the time to keep up with your seasonal maintenance! Sellers should also be aware of keep the home comfortable for the weather. When the weather cools, homes should be warm, but not stuffy.

Ready to sell your home?  Call me today to find out how to maximize the value of your home and get the most exposure to potential buyers. 

Alison Peterson, Realtor (760) 889-7934

Reference Source:  Erin Renzas

Posted on October 14, 2014 at 6:43 PM
Alison Peterson | Category: Home Buyer's Tips, Home Seller's Tips, North County San Diego Real Estate, Real Estate Rancho Carrillo, San Diego Real Estate, Stage to Sell | Tagged , , , , , , , , , , , , , , , , , ,

U.S. Mortgage Rates Decline With 30-Year Fixed Rate at Lowest Since October



Mortgage rates in the U.S. dropped for a second week, sending 30-year borrowing costs to the lowest point for 2014.

The average rate for a 30-year fixed mortgage was 4.1%, down from 4.12%, Freddie Mac said in a statement today. The average 15-year rate slipped to 3.23% from 3.24%, according to the McLean, Va.-based mortgage-finance company.

The 30-year rate was last this low at the end of October. It has declined from a two-year high of 4.58% last August, helping support home demand. Previously owned houses sold at an annualized rate of 5.15 million in July, up 2.4% from the previous month and the most since September, the National Association of Realtors said today.

"The longer rates are down at these levels, the more activity we're going to get," Mark Vitner, senior economist at Wells Fargo Securities LLC in Charlotte, N.C., said in an interview before the data were released. "They're helping in some way, but that activity may be less than hoped for."

Last month's sales pace was down 4.3% from July 2013, figures from the Realtors group show.


Bloomberg News
AUG 21, 2014 11:31am ET



Posted on August 25, 2014 at 6:14 PM
Alison Peterson | Category: Home Buyer's Tips, Home Seller's Tips, North County San Diego Real Estate, Real Estate Rancho Carrillo, San Diego Real Estate | Tagged , , , , , , , , , , ,

Can a Deadline Strategy Sell Your Home Faster and For More Money?





We all know it's a Seller's Market here in North County San DIego.  In fact, it's a Seller's Market across the country right now.  Why?  Because so many Seller's have been waiting for home values to go up before listing their homes for sale.  Buyers have been waiting for 5 to 7 years for market inventory to improve.  That time is now and has been on the rise for the past 9 months.

Multiple Offers and Bidding Wars are back.  Good for Sellers and tough for Buyers. 

Sellers who want to get the most money out of their homes in the least amount of time are using a Deadline Strategy.  This is where the listing agent cites a specific deadline for offers in the listing and on marketing materials.  Most deadlines are written in the confidential agent to agent remarks and not in the public listing.  A home listed and entered on the Multiple Listing Service on June 1 could have a Deadline of June 7 for incoming offers.

Why does this get results and high returns for the Seller?  Setting a Deadline shows confidence in the listing price and the property value.  It also moves the Buyers to help them focus and take action to write their offer and usually at their highest and best.

While the Seller could receive an offer they can't resist before the Deadline and accept that offer, they usually wait to see all offers submitted by the deadline.  The Seller is not bound by the Deadline and can accept whichever offer most meets their terms of price, escrow closure and the strongest buyer.

Alison Peterson, Realtor


Posted on June 2, 2014 at 5:52 PM
Alison Peterson | Category: Home Buyer's Tips, Home Seller's Tips, North County San Diego Real Estate, Real Estate Rancho Carrillo, San Diego Real Estate | Tagged , , , , , , , , , , , , , , , , , , , , , , , ,